Meetings in Your Calendar, Not Leads in a Spreadsheet
Verified lists, warmed sending domains, tested sequences and trained callers. You get booked calls with people who match your ideal customer — not a CSV export.
How does B2B cold outreach work?
B2B cold outreach has four stages. First, a verified prospect list is built to match your ideal customer profile. Second, dedicated sending domains are set up and warmed over several weeks so messages reach the inbox rather than the spam folder. Third, tested sequences run — written to open a conversation rather than pitch immediately. Fourth, interested replies are qualified and converted into booked meetings.
The single biggest determinant of results is list quality. A well-written sequence sent to the wrong people will always underperform an average sequence sent to the right ones.
What we run for you
List building & verification
We build the list to your ICP — industry, size, geography, role — then verify every address before sending. Bad data is the fastest way to burn a domain.
Inbox infrastructure
Dedicated sending domains, SPF, DKIM and DMARC configured properly, then warmed gradually. This is the unglamorous part that decides whether anything lands.
Cold email sequences
Multi-step sequences written to start conversations. We test subject lines and openers continuously and cut what does not work.
Outbound calling
Trained callers working your list on a dialler, following a tested script, logging every outcome. Available for UK, US, Australian and Gulf markets.
Reply handling
Replies are triaged daily. Interested prospects get a fast, human response — speed matters more than polish at this stage.
Reporting
Weekly numbers on sends, deliverability, opens, replies and meetings booked, so you can see which part of the funnel needs work.
Realistic benchmarks
Industry ranges for a well-targeted B2B list. Not a promise — a baseline to judge us against.
Open rate
Reply rate
Meetings per 1,000 contacts
Before results stabilise
These are industry ranges, not guarantees. Results depend heavily on offer strength and list quality, and the first six weeks are largely about finding which message works.
On compliance
Business-to-business cold email is permitted in the UK under PECR when sent to corporate subscribers, provided the sender is clearly identified and an opt-out is offered in every message and honoured promptly. Rules differ for sole traders and partnerships, and differ again in the EU, United States and Australia.
We configure each campaign to the rules of the market being targeted, maintain suppression lists, and honour opt-outs immediately. This is general information, not legal advice — confirm your own position with a solicitor before launching, particularly if you are targeting multiple jurisdictions.
Lead Generation — Frequently Asked Questions
The process has four stages. We build a verified list matching your ideal customer profile. We set up dedicated sending domains and warm them so email lands in the inbox rather than spam. We run tested sequences that open a conversation rather than pitch immediately. Interested replies and booked calls are passed to you, or we run the calling ourselves.
Business-to-business cold email is permitted in the UK under PECR when sent to corporate subscribers, provided the sender is clearly identified and an opt-out is offered in every message and honoured promptly. Rules differ for sole traders and partnerships, and for other jurisdictions such as the EU, US and Australia. We configure campaigns to the rules of the market being targeted, but this is general information rather than legal advice — confirm your position with a solicitor before launching.
For a well-targeted B2B list, a reasonable benchmark is a 40 to 60 percent open rate, a 3 to 8 percent reply rate and one to three booked meetings per thousand contacts per sequence. Results depend heavily on offer strength and list quality, and the first six weeks are largely about finding which message works.
Tell us who you want to reach
Describe your ideal customer and we'll tell you how many of them exist, what it would cost to reach them, and whether outbound is the right channel at all.